This model not only reduces the difficulty and improves the operating quality and efficiency of operations. Pricing Strategy – Watsons belong to the chain business model. Watson sold the products, pharmacies accounted for 15%, cosmetic and skin care products accounted for 35%, 30% of personal care products, and the remaining 20% is food, beauty products and clothing accessories, etc. In the display of goods, the Watsons focus on its inherent connection and logic, according to cosmetics - skin care products - beauty products - hair care products - fashion articles - pharmacy- accessories - make-up tool for the classification of the order of placing women in daily. Watsons Your Personal Store each are clearly divided into different sales areas, different categories of goods, placed neatly for easy customer selection. 0 meters, and the kingpin of the display of products on the shelf height is generally 3-1 m 1 m 5, while human enough shelf design. In order to facilitate customers to target women's Watson will be the height of the shelf down to 1. In Watsons, customers have a lot of choices, because they can use less money to buy the most suitable products. Petersburg, Russia's health and beauty chain Spektr Group in the bag. 5 billion Hong Kong dollars acquisition of France's largest, has a long history of perfume retailer Marionnaud, followed in turn is headquartered in St. ![]() ![]() UK Savers chain, the Netherlands Kruidvat Group, Latvia DROGAS retail chains, the British Merchant Retail perfume chain, Malaysia Apex Pharmacy Sinbad pharmacies and a series of mergers and acquisitions, so Watson in its own branding and product development, channels accumulate there have been large enough leeway. 4 Ps of Marketing Product/Services – The products offered the personal health care products, beauty, skin care products and the pharmacy. Watsons, the largest health and beauty retailer in the world can satisfy the consumers’ need. They hope in a good social image of shop to buy their want. Order custom essay Marketing Analysis of Watsons In an affluent society, men and women of all ages are interested in a comfortable shopping environment. It positions its products to offer at affordable prices which are comparable with that of the other major shop. Watson is not only concerned the sale of goods, more thoughtful and meticulous attention to customer care, and full of his "personal care" service shop features. Watson has a strong team of health advisers, including full-time pharmacists and "health and vitality Ambassador": professional teams are subject to professional training, provided free of charge for customers to maintain a healthy living advice and recommendations. According to the different benefits the consumers seek from the products. ![]() In this comfortable shopping environment, Watsons provide customers with a variety of products. The reason that they are more concerned about consumers under the age of 40 is longer because of their age most women already have their own brand and lifestyle of the fixed. They are more willing to use the money to bring big changes for their willingness to carry out various new attempts. They like to use the best products and seek new experiences, fashion, willing to show themselves in front of friends. Watson's view that female consumer of this age is the most challenging spirit. Watson in the research found that Asian women will use more time to go shopping, and they are willing to invest a lot of time to find cheaper or better products. Watson's target customers are located in the spending power (two thousand and five more in monthly income) to accept new things but also the middle class (age 18-40 years). Watsons in Singapore ps health & beauty chains, perfumeries & cosmetics, grocery, pharmacy, wine and duty-free.
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